Challenge:
To drive awareness of PG tips Green Tea among their target audience.
Insight:
We took a close look at the interests of our target audience and found that whilst they were willing to make small healthy lifestyle changes, intense fitness regimes were not part of their day-to-day lives.
Response:
So using Monkey's TOV we poked fun at weird and wonderful fitness fads as a way to showcase their new Green Tea as a quick and easy healthy win our audience can introduce daily.
